Heather DiPietro

The Moment

33 years ago, Enrique Lores joined HP as an engineering intern in Spain. He had no idea he would one day be leading the company as CEO. Thanks to Enrique for joining Ryan Patel to kickoff a new series from inside our 1930s garage in Palo Alto – the 'birthplace of Silicon Valley.'

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The Ask

As the agency producer, I was looking for a production partner that had shot at the HP garage in Palo Alto and was willing to work in our tiny budget. Tall Oak Creative and Matthew Mayotte were up to the task to help us shoot 3 episodes in one day. Edelman handled the post in-house and worked with freelancers for the finishing.

The series earned 650,000 views combined on YouTube and earned tremendous engagement on LinkedIn.

Credits

Agency: Edelman
Director: Nicole Evatt
Agency Producer: Heather DiPietro
Art Director: Janice Ng
Creative Director: William Deutsch

Production Co: Tall Oak Creative
Producer: Jesse Hagy
DP: Matthew Mayotte

Post-Producer: Heather DiPietro
Editor: Tucker Hamilton
GFX: Colombia Studios
Color: Courtney Feemster

In our third episode of The Moment with Ryan Patel, we welcome HP’s Chief Diversity Officer, Lesley Slaton Brown, into the garage! We know you’ll be inspired by Lesley’s infectious positivity and passion for driving meaningful change in the workplace.

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Episode 1 Teaser

Episode 2 Teaser

Social announcement

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