On the Road to Clarity

Ahead of the Senate’s consideration of digital asset legislation, Ripple took its message directly to Washington, D.C. with the Clarity Truck—a transparent mobile billboard designed to spark conversation around clear rules for crypto and digital assets. The result turned a complicated policy conversation into something simple, visible—and impossible to miss.

I joined Stereo Creative as Line Producer to bring the activation to life across D.C., managing a fast-moving production that combined experiential, mobile OOH, brand ambassadors, merchandise, and photography. Over the course of one day, the truck traveled to seven locations including Union Station, Capitol Hill, the U.S. Capitol, Supreme Court, SEC and K Street. 

Credits

Agency
Stereo Creative
Luca De Laurentiis, Head of Production
Heather DiPietro, Line Producer
Shaughn Cooper, Photographer
Tatiana N., Brand Ambassador
Carla M., Brand Ambassador
Adam H., Production Assistant
Josh Noble, Truck Driver

Truck Partner
Lime Media