Faux or foe?

To build on the momentum of L’Oréal Paris Faux Brow and showcase the product’s natural-looking results, McCANN developed Faux or Foe?—a reality TV-inspired campaign that put brow transformations to the test. Hosted by reality TV stars, contestants competed to spot the faux brow, playing off familiar reality competition tropes while showcasing the product across different ages, brow types, and beauty needs.

Shutterstock Studios brought me in to lead the production as Executive Producer alongside Director Alexandra Gavillet. I assembled a beauty-focused production team, bringing on Production Designer Kristen Vallow to create a custom-built set inspired by the L’Oréal Paris brand and Faux Brow product, with Director of Photography Tamara Santos crafting the campaign’s bold, polished visuals.

Credits

SSTK Team
Alexandra Gavillet, Director
Brandon Starnes, Director, Beauty & CPG
Greg Wizman, Agency Lead
Heather DiPietro, Executive Producer & Line Producer
Ed Soto, Production Manager
Kelsey Lynn Stokes, Script Supervisor
John Louis, Media
Wilma Fredstone, 1st AD
Dylan Flasowski, 2nd AD
Marquis Wallace, PA
Jack Davis, PA
Rocko Svenberg, PA
Bianca Espinal, PA
Joe Pesce, Craft Services

Camera
Tamara Santos, Director of Photography
Evan Werner, 1st AC
Cynthia Souz, 2nd AC
Jon Osterman, DIT
Henry Febeles, VTR

G&E
Elliot Travis, Gaffer
Cole Gabler, BB Electric
Chase Shamlian, 3rd BB Electric
Dan Connelly, Key Grip
Shamus Lobene, BB Grip
Emily Dwalowski, 3rd BB Grip

Sound
Harry Flax, Sound Mixer

Art
Kristen Vallow, Production Designer
Nell Tivnan, Art Coordinator
Charlotte Davis, Drapper
Kevin Brennan, Set Dresser
Patrick Buckley, Set Dresser

Wardrobe
Oretta Corbelli, Lead Stylist
Morgan Bienvenue, Stylist Assist
Kerry Phelan, Tailor

Vanities
Charlotte Willer, Makeup Artist
Nikko Weidel, Hair Stylist
Oretta Corbelli, Wardrobe Stylist
Ashley Bello, Makeup Artist - Heather
Florido Basillo, Hair - Heather 
Sade Williams, Hair - Ciara

McCANN
Fabien Brochet, ECD
Adam Snyder, GCD
Taskeen Limalia, CD
Clemence Pluche, CD
Jessica Cardoso, VP Account Director
Elizabeth Vodenicker, Sr. Account Executive
Debbie Dunlap, SVP Executive Producer
Kim Anderson, Senior Producer